Since long before reviewing a product was as simple as typing in a few words on our phones, word-of-mouth has been considered the absolute best way to sell something. Think about it: when someone you trust and respect suggests you try something, you seriously consider doing just that. Food, travel, cleaning products, shoes, books…you name it.
Look at the success of Instant Pot. I see posts all over Facebook from friends singing the versatile cooking device’s praises. I’ve even considered buying one even though I have a similar brand sitting in my cabinet as-yet unused (I bought it two years ago). Yet, every time I see the cult of Instant Pot posting, I think it’s something I might need. (Don’t worry, sanity prevails…but I do need to try that thing I already have…)
When it comes to books, word-of-mouth has great power, too. Oprah’s Book Club makes books an overnight success. Book reviewers helped guide readers’ and book store purchases. And one of the best tools in the business is the Recommended Reading List.