I mentioned in last Monday’s blog that I was flying to Vegas, but I didn’t say why. I was there for the Licensing Expo 2022. It was awesome! If you’ve ever wanted to see how you can expand your IP (intellectual property) into new areas, the Licensing Expo is a great place to brainstorm and make deals.

 Many people don’t realize that they’re creating IP. The definition of IP is: a work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights and for which one may apply for a patent, copyright, trademark, etc.

Obviously, we hold a lot of IP at WMG, in our case, in the form of copyrights. But the written word has so much more potential that just sitting on a page.

Movies and TV shows are the obvious example. We all know of books that have been made into those. Gaming is probably the next obvious step. But there are all sorts of opportunities to expand your IP.

If you want to learn more about it, WMG offers several lectures on Teachable on the topic. And there couldn’t be a better time, because we’re also running a special half-price sale on all our Teachable workshops and lectures through Thursday, June 9. More details on that below.

If you just want the IP Valuation Lecture, which is available here, you can get that for $50 (or $25 during the sale). Here’s the description:

This lecture shines a light into an area most writers don’t understand completely, but need to.

Did you know that if you do not understand the value of your copyright, you could bankrupt your entire family when you die?

Copyright valuation understanding expands every year. You might not understand the true value of your story or novel when you finish it. But you need to for an entire host of reasons.

A critical awareness lecture for every writer.


Or you can get all six of the Advanced Business Lectures (which includes the one on IP) for $125 during the sale (normally it’s $250).

That includes:

  • Corporations for Writers Lecture
  • Taxes for Writers Lecture
  • Movie and Television Negotiation Lecture
  • Wills and Estates for Writers Lecture
  • Copyright Lecture
  • IP Valuation Lecture

Click here to learn more about it.

To take advantage of the sale, just hit purchase for the one you want, then put in the following code and hit apply:


Click here to get started.

So, hurry on over. This is your license to learn. Be sure to take advantage of it.

Allyson Longueira is publisher of WMG Publishing. She is an award-winning writer, editor and designer, working mother, and brain tumor survivor.