Creating Your Author Brand: A WMG Writer’s Guide

Kristine Kathryn Rusch

Getting a book into readers’ hands means achieving that modern marketing buzzword: discoverability. And the simplest way to gain that reader recognition? Branding.

Branding helps readers find an author’s work. But many authors fail to grasp the concept of creating an effective author brand. Now, New York Times bestselling author and renowned business blogger Kristine Kathryn Rusch expertly tackles the topic in this latest WMG Writers’ Guide.

In this guide, Rusch teaches the basic concepts of branding and helps authors convert those concepts into useful action to individually brand themselves to maximize reader recognition.