Bundling. Its the latest fashion. Ebook fashion, that is.
Bundles are cool, in my opinion. You get more reading for less money. As a reader, I love that. As a publisher, I look at it as yet one more product that can earn revenue. Heck, retailers have been doing the buy this many, get this many free promotion on paper books for as long as I can remember. Its good for them. Its good for us. Win-win.
We started bundling here almost two years ago. Weve got The Diving Bundle, for some of Kristine Kathryn Ruschs Diving Universe novellas, and The Fates Trilogy, for Kristine Graysons three Fates novels.
We also help our authors with files for indie bundles, like the one The Sacrifice (Book One of Kristine Kathryn Ruschs Fey series) is in right now at StoryBundle. We look at it as free advertising for the series (if you wonder why I say that, check out the other books in the bundle). And were confident that once those folks read The Sacrifice, theyll want, nay need, to read more.
But it did get me thinking about all the other bundles we plan to start doing.
Youll notice that one of our main images on the new WMG home page says Bundles & Subscriptions. The subscriptions part, of course, deals with our two magazines, Fiction River and Smiths Monthly. And the bundles part lists those two I mentioned at the start of this blog. But in the coming months that page will take on new life, and new bundles, as we begin bundling our products from various authors together, from novels to Fiction River volumes. Well also be doing more series bundles like the two we already have.
For example, tomorrow is the official release date for the second novel in Dean Wesley Smiths Thunder Mountain series, Monumental Summit. As this series also has ties to Deans Jukebox series of stories, there are all sorts of bundle possibilities to contemplate. Add to that the science fiction/time travel/romance/western bent of these stories, and, well, who knows what Ill come up with <g>.
But before we start bundling up, Id like to hear your thoughts. Have you checked out any of the bundle sites? When you see a series bundle, do you go for it or prefer to buy each book one at a time?
I look forward to hearing your thoughts. Hopefully, youll have a whole bundle of them.
Allyson Longueira is publisher of WMG Publishing. She is an award-winning writer, editor and designer.